What you mean by Enterprise Social Netoworking?

In this short article I would explain what Enterprise Social networking is – application of social media in enterprises for internal communication and collaboration, its benefits and advantages and the popular social networking sites in the market.

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What is Social Networking?
Let us start with Social networking services. By definition, a social networking service is an online service or platform, that focuses on building and maintaining social networks or social relations among people, which allows users to share their interests and/or activities. A social network essentially consists of a profile of each user, his/her social links, and a variety of additional services.

What is Enterprise Social Networking?
Now it is the time to understand what Enterprise Social Networking is, I would term it is as ESN in short. Enterprise social networking (ESN) means the use of social networking concept or social relations among employees who share business interests and/or activities within enterprises. ESN is often considered as a facility of enterprise social software ,which is essentially social software used in "enterprise" (business/commercial) contexts.

Enterprise Social Networks throw light to the fact that existing corporate intranets and other software platforms need to be modified to fully leverage the benefits of Web 2.0, which will enable organizations to be more effective and economical in organizing their communication, collaboration and other aspects of their intranets.

I would call Enterprise social networking as the adoption of social media in enterprises, by leveraging the advantages of having a social platform among the workforce who share the same business internets or activities and at the same time, fine tuning the drawbacks of implementing a friendship based social network in corporate.

When we talk about Enterprise social networking, we should also need to understand about Web 2.0 Enterprise 2.0 and
Web 2.0.

As you guess Web 2.0 is the second generation of World Wide Web, that facilitate two way interactions with websites or web applications like information sharing, interoperability, user-centered design, and collaboration on Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue in a virtual community, in contrast to Web 1.0 websites where users are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.

Enterprise 2.0
Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information. Andrew McAfee describes Enterprise 2.0 as "the use of emergent social software platforms within companies, or between companies and their partners or customers".

Benefits of using Social Networking tools in an organization
1. It provides the employees more voice in their workplace and increases the chances for to be heard and at the time .
2. Employees can search and find resources in other departments so that work can be get done fast.
3. Provides organizations a way to implement more effective and economical systems for internal communication and collaborations.
4. Helps corporate to leverage the benefits of social media in work and at the same time limit the use of friendship based social networking sites in office.

Emerging trends in Enterprise Social Networking
Today we can see a large number of organizations are started implementing social networks to promote collaboration and sharing amongst their employees. Vendors at different domains of business are now using social networking tools as a way to help out the different companies.

These networks are being implemented to get employees collaborating and sharing tips and ideas about how to improve the workplace. Some of these social networks are homegrown systems that are built internally. Companies are using social networks to trade information amongst team members or other people who are part of the company. Sometimes this might also mean trading documents in real time. Based on research that Gartner has completed, 50% of enterprises will be using some sort of social network within the next two years.


Popular Enterprise Social Networking tools:
1. Yammer
Yammer is an enterprise social network service that was launched in September 2008, which is used for private communication within organizations or between organizational members and pre-designated groups. According to TechCrunch in September 2010, the service is being used by more than one million users and 80,000 companies worldwide, including 80% of the Fortune 500.
Website: http://www.yammer.com

2. Chatter.com
Chatter.com is a product of SalesForce, founded in April of 1999 by Marc Benioff. Chatter provides organizations with a free private social network which is available in a number of formats, such as for mobile devices such as iPhones, iPads, Blackberry and Android phones plus a desktop version. Through SalesForce Chatter, employees can quickly communicate and resolve issues or work on projects regardless of where they are geographically located.
Website: https://www.chatter.com/

3. Canopy
Canopy, created by J Media offers business a protected, secure way to improve communications between employees. The application makes it much easier to search for individuals based on expertise as well as name. Private messaging and groups can further bring employees together.
Website: http://www.canopyhq.com/

References
1.Enterprise Social Networking - http://en.wikipedia.org/wiki/Enterprise_social_networking
2. Enterprise Social Networking - http://www.appappeal.com/apps/enterprise-social-networking/


About the Author
Firoz Muhammed is a Social Media Enthusiast and writer on digital media topics. He is a blogger and expert in SEO, SMO and SEM techniques. You can reach him on his mail id: firozct@gmail.com . SEO Agency Bangalore, Cheap SEO SMO SMM services

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